Virtual Reality
Hype or the future?
As with any new technology, acronyms and jargon abound – so too in the realm of VR, AR and MR (Mixed Reality). This paper will first recap what we mean by these various realities and cover the following:
• Applications for virtual, augmented and mixed reality, complemented with our initial learnings
• What metrics we can capture and how they can add value to traditional research
• The future, including its potential impact
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The Ipsos Views white papers are produced by the Ipsos Knowledge Centre.