Augmented Reality
Augmented reality (AR) is an enhanced version of the real physical world that is achieved through the use of digital visual elements, sound, or other sensory stimuli delivered via technology. It is a growing trend among companies involved in mobile computing and business applications in particular.
Augmented Reality vs. Virtual Reality
Augmented reality uses the existing real-world environment and puts virtual information on top of it to enhance the experience.
In contrast, virtual reality immerses users, allowing them to "inhabit" an entirely different environment altogether, notably a virtual one created and rendered by computers. Users may be immersed in an animated scene or an actual location that has been photographed and embedded in a virtual reality app. Through a virtual reality viewer, users can look up, down, or any which way, as if they were actually there.
Virtual Reality (VR)/Augmented Reality (AR) is a key field of the new-generation information and communications technology, which features a large application space, huge industry potential, and a wide technical span. It has great significance in driving the transformation and upgrade of core components, extensive smart devices, network transmission devices, cloud computing devices, telecom services, and software and industry information services. VR/AR has a long technical history. However, it is an emerging industry and the development of the VR/AR industry and technologies has not been fully finalized. From the perspective of technology, near-eye display, rendering processing, perception and interaction, network transmission, and content creation form the primary system. From the perspective of industry structure, the VR industrial system depends on components/equipment, tools/platforms, and contents/applications. When compared with the relatively mature intelligent terminals, VR has a similar industrial system. However, significant differences also exist.
In this white paper, the following aspects are systematically described: VR concepts, levels of VR experience, technology architecture, segment systems, and technology development roadmaps. In addition, a detailed segment map of China's VR industry was produced based on China's local VR enterprises and their roles in the key points of the VR industry chain. The white paper also analyzes the industry ecosystem and development trends, based on which development suggestions are offered to telecom operators.
by China Academy of Information and Communications Technology (CAICT) Huawei Technologies Co., Ltd
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