What is the business case for DAM in Content Marketing?
We define a business case as an investment analysis that justifies a purchase decision.
We add to this basic definition the idea of a solution lifecycle, or the total estimated costs of buying and using a solution, and in this case before us, a portal for distributing marketing content to field operations.
For reasons detailed in this paper, we assert that an DAM media services platform speeds the distribution of content marketing programs—eBooks, infographics, presentations, and sales trainings—to market. General benefits include:
Prime-time hour savings. DAM media services platforms reduce or eliminate many account development activities and tasks:
• Preparation of presentations
• Development of proposals
• Assembly of promotional flyers and ads
• Transferring multimedia explanations to resellers and partners
This means that field executives can “reinvest” time savings into more strategic work: account planning, new business development, and face-to-face interactions.
Cycle time gains. DAM media services platforms reduce the time and effort it takes to distribute marketing materials, selling images, presentations, and sales trainings to field operations. GISTICS benchmarks reveal that DAM media services platforms can chop five to 15 days off a global rollout.
In markets characterized by short product lifecycles, aggressive competitive, seasonal marketing windows, and promotional partnerships, cycle time improvements of just one or two days translate into $10 to $20 million in incremental profit.
The markets include:
• Consumer products
• Entertainment (movies, music, games)
• Financial services
• Pharmaceutical and life sciences
• Telecommunications
Log in with Google