How to Write an Effective Technology White Paper

How to Write an Effective Technology White Paper


How to Write an Effective Technology White Paper


What are white papers anyway? Wikipedia states that “a white paper is an authoritative report or guide that helps readers understand an issue, solve a problem, or make a decision.” In the IT world, buyers know that most white papers are created by vendors, companies who ultimately are using this white paper to sell the reader a product or solution. The contents of the white paper, though, are generally educational in nature, not explicitly a sales document. IT professionals who read white papers are searching for trustworthy information, not marketing literature. These IT professionals want to become educated on the subject at hand. Through lead nurturing, some white-paper readers may become buyers.

A well-written and thought-out white paper will bolster the vendor as both a knowledgeable authority and a trustworthy vendor -- an authority on the subject at hand. By contrast, a poorly written white paper, lacking solid educational information or one that is clearly sales and marketing literature, will detract from the vendor’s reputation.


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by SD Times

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